It’s offensive because the message is “we want to destroy all of these real things and replace them with a simulation that we sell you”. Apple is trying to kill the competition and the competition are now the people who make paintbrushes, violins, etc etc.
With more and more things being mass produced, simulated, and faked, people increasingly value things that feel “real”. Apple with this add is explicitly claiming to destroy the real and trying to sell that.
With more and more things being mass produced, simulated, and faked, people increasingly value things that feel “real”. Apple with this add is explicitly claiming to destroy the real and trying to sell that.