> The original idea is sound: "we are squeezing all tools into the iPad".
Hard disagree. Yes, I do agree that a big part of the emotional reaction to the ad were seeing all these beloved tools of craftsmanship being destroyed.
But another underlying current is people reaching the conclusion that they do not want all of their individual, sometimes quirky tools being subsumed under a single flat silicon panel. I'll just speak for myself, but I often find myself craving more real, physical interaction and not just something that exists on a screen.
Some of us actually crave a little more of the chaotic, interesting world of WALL-E over the sleek perfection of EVE (which was, somewhat unsurprisingly, reviewed and blessed by Jonathan Ive).
Hard disagree. Yes, I do agree that a big part of the emotional reaction to the ad were seeing all these beloved tools of craftsmanship being destroyed.
But another underlying current is people reaching the conclusion that they do not want all of their individual, sometimes quirky tools being subsumed under a single flat silicon panel. I'll just speak for myself, but I often find myself craving more real, physical interaction and not just something that exists on a screen.
Some of us actually crave a little more of the chaotic, interesting world of WALL-E over the sleek perfection of EVE (which was, somewhat unsurprisingly, reviewed and blessed by Jonathan Ive).