Everything in that press was a representation of a real and useful thing, and the people who hate this commercial the most seem to have substituted a real and useful thing for the simulation of one. Whereas the moment the cans on the piano were crushed, I thought, "wow that old (busted?) piano is holding up well."
Practical effects are not only full of fakery, they're also the origin of a lot of the tricks known to the world.
But used pianos go unsold for under a hundred dollars all the time within an hour's drive of major US cities.