The main issue is that on a longer branch, you have to fix all the rebase conflicts on the oldest commit. Then, if you changed something in the conflict zone, you fix it again on the next commit, because the next commit used to be based on something else. Sometimes git rerere can help with this, but I find it fairly unreliable (could be user error!) If you do a merge, you only need to resolve it all once.

Otherwise I tend to prefer rebase.