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You need to translate things for an international rollout which takes time. Plus US is a known devil and easier to rollout and look at numbers to fix the glitches.



Sure. But that shouldn't be a reason to not launch it in India, for example. I have never seen a non-english keyboard in my life here.

Very few countries have internationalization as a necessity. For most places, having the app in native language is a plus, but most people still frequently use the web in English.

I mean, Instagram could figure all the rollout challenges with a single digit amount of people. One would expect a post-IPO company to do so too.


Doesn't sound right to me, I think many european users are fine with an app in English (in fact, many probably prefer it)




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