I have to say, my first thought was "Cute, but dumb. It just makes the content inaccessible". But upon consideration, here I am in the United States, reading about some (small?) newspaper in Switzerland. They certainly got the publicity they were looking for.
NZZ is based in Switzerland but has an international outlook. It has a good reputation, is distributed throughout Europe and has a significant influence in Germany as well.
I copied all text from the page, cleaned it up and bit and converted it to ascii. It is a mess because I did not care about the order, still mostly readable german.
You are gratulated for deciphering and can win something if you send a mail (probably swiss only). Nice gesture. :)
I was surprised that it had real content. I was ready to dismiss it when I noticed that the "big" titles were couple of bytes each, implying that they couldn't have as much content as what the page implies.
... those who can count in ternary, and those that can't.
(Gratified that (after at least two down-votes) some people get the joke, mixing the two standard jokes into a single one, but disappointed it's getting more attention than the submission containing actual work and actual numbers. Ho hum.)
Writing ASCII in binary is kinda cool when you're 12 and just learning about computers. The novelty wears off quickly. Whenever I see it, I think that some pretentious pseudo-geek is trying to impress people with their knowlege & is trying too fucking hard to be "unique".
Consider the fact that the magazine is being bought by the average Joe. For him, figuring out ASCII is impossible, and talking about binary systems is an advanced feat.
