The world was also not ready for music subscriptions. That was the really compelling benefit of Zune for me, that we take for granted today with Spotify et al. The vast majority of people I knew, even early adopter types, just could not wrap their head around the idea. “What happens when you stop paying? You’re left with NOTHING!”
100%. These were the arguments we had with Microsoft, Nokia etc. We tested subscriptions a lot in 2000-2004, but you have to remember, this was DOWNLOAD subscriptions. So what would happen is, if you failed to pay you ended up with a player or hard drive filled with thousands of "MP3" files that you could no longer play because the DRM license had expired. The customers were livid as fuck about this scenario.
My argument was to have all-you-can-eat streaming subscriptions, but it was shot down, and at the time mobile data was pretty shitty (I built the original streaming service on a 9600bps GSM modem in 1999) so you could only stream at home.
