Hopefully Google will allow them access to the Play Store, otherwise devs will have to repackage the apps for Ouya, which I'm sure it's not going to be a huge deal if this thing takes off. But it would be a nice gesture from Google, and it would be in their interest, too, especially if they have no plans of doing the same thing with Google TV set top boxes.
They're not going to be putting the play store on there for the same reason amazon doesn't put it on the fire - their model is to provide the payment/content ecosystem for the ol' 70/30 split.
On a perfect world, they'd get a special partnership with google to get an extra OUYA tab to the play store. For OUYA dedicated games, which would show on OUYA devices and pay OUYA developers with that. Even if google would sacrifice their 30% for it. It still seems like this would be the ideal deal for all parties: users, developers, google and ouya.
From the standpoint of their ultimate success, the key is their installed base. If they have say 20k or 30k machines out there, will developers care enough to target them?
It wouldn't matter if they were just another Android platform, they'll have Android games from the mass market. But if they plan to make money off revenue sharing with devs, they gotta have the machines out there.
I'm impressed that they're going to get this thing done, I just hope the get enough made to survive.
