So I run a personal blog, which I treat as my personal brand and take quite good care of the SEO and keywords. I write and treat it as ad copy, so there is some FOMO for people who are interested in ever wanting to work with me. And from 2017 and up, it has gotten me at least $250k in client work. So that's $30k from a blog per year. I'd attribute at least half of that to the blog, so lets say $15k. I do not post on Twitter or LinkedIn, these clients have only been finding me on either YC or through Google.
> Why do you keep writing
Because its so, so easy to stand out from the herd. So why wouldn't I? From my experience, even in this bad market, it makes you have clients to choose from. Got laid off? No worries, someone will inbox you within the next 2 months with some offer. Started working with a bad client? No worries, you have others to choose from. I haven't send out a resume in years as a result. I will be retiring the blog soon though, in favor of writing content for a small niche agency that I am hoping to start in 2025. But then the branding will continue there.
> Why do you keep writing
Because its so, so easy to stand out from the herd. So why wouldn't I? From my experience, even in this bad market, it makes you have clients to choose from. Got laid off? No worries, someone will inbox you within the next 2 months with some offer. Started working with a bad client? No worries, you have others to choose from. I haven't send out a resume in years as a result. I will be retiring the blog soon though, in favor of writing content for a small niche agency that I am hoping to start in 2025. But then the branding will continue there.