> You’re an idiot if you’re not writing for the AIs. They’re a big part of your audience, and their purchasing power, we’ll see, but over time it will accumulate.
The author is assuming more and more people will leverage AI agents to do online research and shopping on their behalf. So in that sense by not optimizing for LLMs one is losing potential purchases made on behalf of a human.
Emphasis mine. What does this mean?