Substack is trash. VC-backed, full of tracking pixels and privacy-invading anti-features, constant push to monetize, cross-promote and increase engagement... Every blogger who has moved there has gotten less interesting than they were when they were independent. It's everything that is wrong about social media cynically branded as some kind of alternative media outlet.
Of course there is plenty of money to be made as a social media influencer who specializes in long form content, and if that's the career a person is interested in building then sure - Substack, Medium, whatever - great choice. But for people who are interested in blogging as it used to be, independent writers who want to write without the pressure of editors, without paywalls, without popups, without forcing their readers into signup funnels... It might be a bit more work to set up, but tools like WordPress, Ghost etc are better suited.
Of course there is plenty of money to be made as a social media influencer who specializes in long form content, and if that's the career a person is interested in building then sure - Substack, Medium, whatever - great choice. But for people who are interested in blogging as it used to be, independent writers who want to write without the pressure of editors, without paywalls, without popups, without forcing their readers into signup funnels... It might be a bit more work to set up, but tools like WordPress, Ghost etc are better suited.