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I'm guessing you're either missing or deliberately excluding the HUGE push by Youtube for "Youtube Shorts". Personally, I vastly prefer long (20+ minute) videos. However short videos are good for quick DIY / tutorials when I'm unable to find a written equivalent.


I don’t think the rise of shorts is mutually exclusive with longer videos being pushed on the platform, as well.

Many people leave YouTube on in the background, but it doesn’t make sense to do that with TikTok style clips


the huge push for youtube shorts is to compete with tiktok and instagram for that segment of the market. the longer form videos are a different segment of the market, they aren't entirely related




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