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The In the Plex book provides some insights into why Orkut failed:

1. As Orkut increased in popularity, it was flooded with identity thieves and Viagra ads.

2. Google focused on rewriting Orkut's Windows-based infrastructure to scale on Google's platform instead of improving the design and adding features

3. Users bailed because of poor response time. Brazilians and Indians used to slow Internet access so they were tolerant of the delays.

4. While finishing the rewrite of Orkut, Facebook was starting to take off.




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