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Why Yahoo is Good (But May Get Worse) [1998] (useit.com)
3 points by benackles on July 30, 2012 | hide | past | favorite | 1 comment



Oh wow. Incredibly prescient on most points. Out of context, much of the description of it's strengths sounded like those of Google (at least, those of Google within the past few years). In the same vein, many of the problems it mentions for Yahoo ahead are visible when you go to the Yahoo homepage today--especially the increasing number of services and topic hierarchy problems.

Now, what it says about advertising is another story entirely. A few years ago I would have dismissed it, but now it seems we may be on the verge of the problems he speaks about. We could use a more up-to-date run of the numbers, including look at trends starting back from 1998. I'm not sure how to go about finding data that old though.

Afterthought: Hilarious to read "3.0 seconds...fastest download times" sentence at the opening.




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