* I had posted something to my personal blog back in 2005 when I worked for Microsoft that made reference to them as such ('control' is a pretty standard term in MS vernacular). The blog post ended up being ranked #1 on google for the search term "cocoa controls", so I wanted to take advantage of that google juice as much as possible
* The unhyphenated, dot-com domain was available, which was a pretty big deal to me
* I had posted something to my personal blog back in 2005 when I worked for Microsoft that made reference to them as such ('control' is a pretty standard term in MS vernacular). The blog post ended up being ranked #1 on google for the search term "cocoa controls", so I wanted to take advantage of that google juice as much as possible
* The unhyphenated, dot-com domain was available, which was a pretty big deal to me
* I like the alliteration :)