However, here I feel that Square enhances the Starbucks core value of creating an intimate coffee experience.

# With Square:

"I am Jack and I would like [. . . ]"

(clicks name with face on screen to charge; receipt emailed automatically) "Ok, Jack, your total was [. . .] and here it is"

# Current Method:

"I would like [. . .]"

"Ok, your total comes to [. . .]"

[exchanges credit card]

"Would you like your receipt?"

"No, thanks"

"What name would you like on the order?" (while holding credit card with name on it - hence this step is meant to increase intimacy)

"Jack"

"Ok, here is your drink"

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The Square system makes transactions shorter and simpler, and it humanizes the experience