Jeff @ MakeGood; I pitched yesterday at StartupRiot.
For what it's worth, 'makegoods' are old ad-industry jargon for extra ads which have to be run to literally 'make good' on what you've sold to an advertiser... plus a half-way decent play on words. Our target clients instantly get what we do, and want a t-shirt = mission accomplished.
The article has exceptional wordcraft, that's true. However, of all the potential angles or stories he could have written, he simply phoned in this bashing of the attendees for wearing khakis and using "TPS Report" industry jargon. If he'd actually bothered to talk to any of these companies he could have written so much more.
I'm going to dust off my khakis and get back to coding up our solution for our clients who love us now.
PS: i hadn't looked at the author's bio until I saw the comment of someone who did and called the author a "hipster twat." Thanks for that, our office was rolling.
For what it's worth, 'makegoods' are old ad-industry jargon for extra ads which have to be run to literally 'make good' on what you've sold to an advertiser... plus a half-way decent play on words. Our target clients instantly get what we do, and want a t-shirt = mission accomplished.
The article has exceptional wordcraft, that's true. However, of all the potential angles or stories he could have written, he simply phoned in this bashing of the attendees for wearing khakis and using "TPS Report" industry jargon. If he'd actually bothered to talk to any of these companies he could have written so much more.
I'm going to dust off my khakis and get back to coding up our solution for our clients who love us now.
PS: i hadn't looked at the author's bio until I saw the comment of someone who did and called the author a "hipster twat." Thanks for that, our office was rolling.