They also has been found to regret less when they buy the experience[0], which is what coffee in Starbucks is more about. I wonder where do apps fall—are they things or experience? Or does it depend on how you market it?
I guess it's pretty hard for an app to offer unique experience, in comparison with a coffee shop.
[0] There were studies, paper posted here on HN some time ago (“If money doesn't make you happy…”)
They also has been found to regret less when they buy the experience[0], which is what coffee in Starbucks is more about. I wonder where do apps fall—are they things or experience? Or does it depend on how you market it?
I guess it's pretty hard for an app to offer unique experience, in comparison with a coffee shop.
[0] There were studies, paper posted here on HN some time ago (“If money doesn't make you happy…”)