It is! It helps to explain my inner world. Internally I experience it all in one fluid thing as me. Personifying it like this makes certain things really apparent. It may also create some systemic biases when it comes to my self-narrative but so far I haven't seen that and/or that it'd work against me.
There are quite a few but a lot of power has gone to the strategist who developed the dating coach and meditation self back in the day.