Show HN: Built an email marketing platform after paying $230/month

tommasoamici · 2025-07-21T22:19:33 1753136373

I run a few instances of listmonk [0], what makes fertit different/better?

One thing I don’t particularly like about listmonk is that it doesn’t really support multitenancy. It’s lightweight enough that I can spin up multiple instances for different domains, but it’d be nice not to.

https://listmonk.app/

rtsil · 2025-07-21T22:22:50 1753136570

The main reason people pay expensive ESPs is deliverability, which is practically impossible when self-hosting when it comes to marketing, non-transactional emails, and in any case much more expensive than any ESP subscription.

How does Fertit position itself in relation to that?

Saris · 2025-07-21T20:54:44 1753131284

Would love to see some screenshots of a few parts of the interface, like the editor, sign up forms builder, and contacts management.

rasadov · 2025-07-21T21:15:12 1753132512

Hey, thanks for feedback. While there are some screenshots in product hunt launch, I will definitely add more images and videos later to make it easier to use platform. https://www.producthunt.com/posts/fertit

more_corn · 2025-07-21T19:27:26 1753126046

Email marketing is called spam.

rasadov · 2025-07-21T20:50:16 1753131016

There’s definitely a difference between spam and permission-based email marketing. Fertit is built specifically for legitimate newsletter subscriptions - subscribers opt-in through proper signup forms and can easily manage preferences or unsubscribe. It’s the same model used by every legitimate business newsletter, from GitHub updates to Substack publications. The focus is on providing value to people who actually want to receive the content.

financltravsty · 2025-07-21T22:13:33 1753136013

Only to tech nerds. When it's B2B, and targeted and positioned properly, it's business

more_corn · 2025-07-21T22:14:17 1753136057

When you’re on the receiving end of it… still spam.

financltravsty · 2025-07-21T22:35:06 1753137306

If it doesn't offer anything of value, sure.

But the good ones do.

Saris · 2025-07-21T20:53:34 1753131214

Huh? How is it spam when I receive newsletters I sign up for?

Are you confused between newsletters/marketing and actual spam maybe?

yoz-y · 2025-07-21T21:44:30 1753134270

I would be willing to bet that vast majority of “subscribed” newsletters are spam.

I always receive a ton of newsletters. Never once have I signed up, I always uncheck all sign up prompts and always immediately unsubscribe if I receive one.

Even then, immediately after any sort of purchase I get resubscribed. I’m convinced that most shops completely ignore all user choices and resubscribe everyone to all mailing lists after purchase.

rasadov · 2025-07-21T21:51:53 1753134713

You’re absolutely right about this being a huge problem and it’s exactly why I built proper consent management into Fertit from the ground up. What you’re describing (auto-resubscribing after purchase, ignoring unsubscribe requests) is both illegal under CAN-SPAM/GDPR and terrible business practice. The legitimate use case is businesses that actually respect their subscribers. Think GitHub release notes, Substack authors, or local businesses sending monthly updates to customers who genuinely want them. But you’re spot on that too many companies abuse email marketing, which ruins it for everyone.