"Arm neural technology is an industry first, adding dedicated neural accelerators to Arm GPUs"
HiSilicon Kirin 970 had an NPU in like 2017. I think almost every performance-oriented Arm chip released in the last 5 years has had some kind of NPU on it.
I suspect they are using Arm here to mean "Arm-the-company-and-brand" not "Arm the architecture", which is both misleading and makes the claim completely meaningless.
The marketing speak isn't exactly clear, but I believe the point is that this is like an NPU inside of the GPU instead of next to it as a separate device. That would indeed be new, and I can see how it'd be beneficial to integration with games.
In all recent documents issued by the Arm company, "Arm" is used for the architecture, i.e. the architecture variants are named "Armv6", "Armv7", "Armv8", "Armv9".
HiSilicon Kirin 970 had an NPU in like 2017. I think almost every performance-oriented Arm chip released in the last 5 years has had some kind of NPU on it.
I suspect they are using Arm here to mean "Arm-the-company-and-brand" not "Arm the architecture", which is both misleading and makes the claim completely meaningless.