> Well, "pivot" implies the core business has failed and you're like "oh shit, let's do X instead".

I mean, Facebook's core business hasn't actually failed yet either, but their massive investments in short-form video, VR/XR/Metaverse, blockchain, and AI are all because they see their moat crumbling and are desperately casting around for a new field to dominate.

Google feels pretty similar. They made a very successful gambit into streaming video, another into mobile, and a moderately successful one into cloud compute. Now the last half a dozen gambits have failed, and the end of the road is in sight for search revenue... so one of the next few investments better pay off (or else)

The link you posted has a great many very insignificant investments included in it, and nothing I've seen Google doing has felt quite like the desperation of Facebook in recent years.

I didn't really see it at first, but I think you are correct to point out that they kind of rhyme. However to me, I think the clear desperation of Facebook makes it feel rather different from what I've seen Google doing over the years. I'm not sure I agree that Google's core business is in jeopardy in the way that Facebook's aging social media platform is.