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Is Da Vinci Resolve's free version unsustainable?

No. Because it's part of the cost for Black Magic Design that if they want to have their own hardware and not have the industry's monopolists (Adobe and Apple) make it difficult to maximise their sales, they need to control their own app.

This is what Canva think about their asset marketplace and AI tools, I guess. They need their own app to make sure Adobe can never so much as tug at the corner of the rug.





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