Not if you are playing the long game. You get console gamers by buying consoles. Steam now has the concept of parental controls and kid accounts. That's the story of why my kid has never played a console. And I have grabbed a lot of her friends as well. In 5 or 6 years when these kids are teens, they will stay with steam and play whatever works on that platform over picking up whatever Nintendo, Sony or Microsoft drop.

PC gaming had been dying because it was losing kids with the rise of tablets and phones. This is a decent solution even if it will not pay off immediately.