Where I live (Switzerland), cost of going to some proper burger joint vs mcdonalds costs roughly the same, or its very mildly cheaper for mcd. Plus unlike say France they don't serve beer here(canned heineken but at least its still technically beer).
The only reason to go there is their method of handling tons of customers (restaurant experience this ain't thats for sure), their opening hours and often location.
That's it, if you look for quality or pleasantness of experience or actual good food in statement above you don't have to bother. Worst burgers Swiss market can offer, we have different food and tasting standards here.
My experience in many countries is that for 10 to 30% more price you can eat a real hamburger made of real beef, with real pommes. But that 30% is for sure prohibitively high for many folks.
The only reason to go there is their method of handling tons of customers (restaurant experience this ain't thats for sure), their opening hours and often location.
That's it, if you look for quality or pleasantness of experience or actual good food in statement above you don't have to bother. Worst burgers Swiss market can offer, we have different food and tasting standards here.