Maybe to convince other companies to buy Target ads. Advertising companies uptalk how effective their advertisements are to persuade other companies to buy adspace.
Target isn’t going to do something that scares away consumers, like say “our ad tracking is TOO good”, unless there’s another benefit that makes it net positive for them.
Target isn’t going to do something that scares away consumers, like say “our ad tracking is TOO good”, unless there’s another benefit that makes it net positive for them.