Ridership increasing doesn't make it a success. I read that New Yorkers who frequently used the bus system were asked what the city could do to make their experience better. Among those who were polled the top two complaints were that the buses were too crowded and often late. The free bus trial program made these two metrics worse - 30% more riders (aka even more crowded) and longer dwell times (aka more delays). The bus fare being too high was like number five or six on their list of things that riders cared about.