My assumption is these bot accounts are used for selling Likes/Follows on Facebook, and they Like everything in sight so that the paid Likes blend in.
That said, its unbelievably frustrating if you are trying to run Facebook ads. Nothing against foreigners, but I have to pay for every Like/click, and I'm sure they don't want to buy the local service I'm selling (and are clearly not reading the ad).
Its the ad exchange's job to curtail this sort of thing, and Facebook does a very poor job of it compared to e.g., Google. I hope they get it under control.
In theory, Facebook's (and Google AdWords') auction model protects you against this. In theory, you're tracking conversions/effectiveness, and if the number of bots that click your ad double, that means the ads are worth half, so you adjust your bid accordingly.
That's the theory at least. Reality is probably different.
> My assumption is these bot accounts are used for selling Likes/Follows on Facebook, and they Like everything in sight so that the paid Likes blend in.
New Turing test: your only means of communication with the testees is that you can make Facebook postings and see which ones they like.
That said, its unbelievably frustrating if you are trying to run Facebook ads. Nothing against foreigners, but I have to pay for every Like/click, and I'm sure they don't want to buy the local service I'm selling (and are clearly not reading the ad).
Its the ad exchange's job to curtail this sort of thing, and Facebook does a very poor job of it compared to e.g., Google. I hope they get it under control.