Well, they can't have it both ways. They can either have the more open platform, and continue to get techies to use them as simple convenience tools, serving as advertisers of Google indirectly, or they can be more closed and not even have that initial trust.

Google could only grow like it did, because they did things differently.

Other tech giants pay fines for other crimes. For example Facebook once had to pay a record high 5 billion for violating consumers' privacy. It is not surprising, that different companies with different products pay fines for different things.