When people hear "risk takers" they mostly seem to think skydivers. But as bold as skydiving is I have more respect for entrepreneurs. While both efforts are bold, entrepreneurs have to be consistently so. Unless you point them out, people don't think of the founder with no degree living off savings risking it all on a hifalutin startup.

Skydivers and extreme sportsman seem better at signaling [1] risk than nerd entrepreneur. That's a big reason they're better at attracting women too.

[1] http://www.overcomingbias.com/signaling/