You have to understand that people are, despite economics, not rational maximizers.
Most people would rather have a fair deal than a better deal - for example, if you offer to split "found money": split $100 with someone 90/10, they will probably turn it down, whereas if you offer to split $10 50/50, they'll probably say yes.
You have to understand that people are, despite economics, not rational maximizers.
Most people would rather have a fair deal than a better deal - for example, if you offer to split "found money": split $100 with someone 90/10, they will probably turn it down, whereas if you offer to split $10 50/50, they'll probably say yes.