With all the talk of advertising "crashing" (I've heard a lot of these claims lately), I'd really like to see some numbers to back it all up and prove the point.
Are advertising revenues down significantly more than, say, the Dow average? Because otherwise I would have a real hard time agreeing with the assessment that another advertising bubble is popping...
The problem with a switch to paid content is, of course, that it makes very little sense to assume that the customers that you want to pay you or what they're used to getting for free are any better off financially than you are, or any more willing to pay for the content than advertisers are willing to pay for eyeballs.
However "unproven" the advertising business model on the web may be, the user-pays-for-content model has even fewer success stories - I'm getting a little tired of people claiming that it's the clear way of the future when just about nobody has made it work yet.
Are advertising revenues down significantly more than, say, the Dow average? Because otherwise I would have a real hard time agreeing with the assessment that another advertising bubble is popping...
The problem with a switch to paid content is, of course, that it makes very little sense to assume that the customers that you want to pay you or what they're used to getting for free are any better off financially than you are, or any more willing to pay for the content than advertisers are willing to pay for eyeballs.
However "unproven" the advertising business model on the web may be, the user-pays-for-content model has even fewer success stories - I'm getting a little tired of people claiming that it's the clear way of the future when just about nobody has made it work yet.