I'm curious how the average consumer (non-tech audience) views a .io domain.
I'm planning to build a consumer facing site and use .io as it's an easy way to get a decently good domain, but I don't want to scare people off with the domain.
I've been using it for jobboard.io for around 8 months and have only had one customer ask me about it. To be fair I don't know how many people are NOT using me because they don't get the domain and are simply moving on. In the long run I don't think it's an issue as most people CNAME their own custom domain for their job boards anyways.
I'm planning to build a consumer facing site and use .io as it's an easy way to get a decently good domain, but I don't want to scare people off with the domain.