This is a useful app and certainly worth more than $4.99 to most people who need it. I wish he annotated the graph to show how sales numbers varied with the sales price.
Personally, I'd have a separate site that marketed the product and then directed purchasers to the AppStore. Getting less than $19.99 for something this useful is ridiculous! Make it easy to use with automatic whiteboard cleanup, annotations, and target it to the right industry and it should be worth a lot more.
This sounds like the type of software in the App store that can set a high price and supply a free version. How about a $14.99-ish price and a free version that does everything but stamps it with a watermark? It's a perfect demo which shows the full functionality yet the users will not be able to use it without paying.
Personally, I'd have a separate site that marketed the product and then directed purchasers to the AppStore. Getting less than $19.99 for something this useful is ridiculous! Make it easy to use with automatic whiteboard cleanup, annotations, and target it to the right industry and it should be worth a lot more.