Tesla deserves to be the leader in the future of car manufacturing, they're a company that understands what it is to create a great product, execute well, and to care about their customers. It's almost impossible to believe it's from the same background as PayPal who have one of the worst (anecdotal) customer satisfaction records I have ever seen. But, great news for Tesla.
They have to offer this level of customer service because other luxury makers do. I don't have a luxury vehicle (I own a 2001 VW Eurovan), but my mechanic, who services European cars, offers rides and loaner cars to his customers because that's what someone who owns an Audi or a BMW expects. Anything less than this would have meant lost sales.