Kind of off topic, but I didn't get what your company was doing. How does it fit in the ecosystem? Are you a replacement for tools like Chef and Puppet? To give you a little bit of background, I recently set up my Linode VPS from scratch, complete with upstart processes, a custom CI server, node staging and production environments, python and virtualenv, mongodb with daily backups via dropbox. Didn't find it too difficult even though I knew nothing before. I'm sure I made some mistakes and my infrastructure is far from flawless or scalable, but it seemed like I should be in your target market and I wasn't able to understand what you were doing after reading your website thrice.
We haven't done a great job at updating the main site; we have a whole bunch of changes that will be pushed in the next week that should make things much clearer.
The core idea of our service is to go a bit further than Puppet and Chef. They're great tools, but that's what they are: tools, with pretty high barriers of entry. We let you describe your infrastructure (and automation) in a much more portable and straightforward way using readable JSON files (not unlike package.json). Want to add CouchDB to your server? Just add one line (`"couchdb": "*",`), we'll make sure this is done according to best practices (properly set up the init script, adding monitoring, following security guidelines...). And if you want to override our defaults, you can do so.
Hope that clarifies it until we get our new landing pages up.