*Alternatively, if it will help them get laid more, they will pay for it as well...

Alternatively, if it will help them get laid more, they will pay for it as well. If your consumer oriented software does anything else other than helping users make more money / get more/better sex, then your consumers will definitely be fickle.

Apropos:

http://www.jwz.org/doc/groupware.html

"Your "use case" should be, there's a 22 year old college student living in the dorms. How will this software get him laid?"