> At heart, the Stanford company in the story is greenwashing and repackaging a product that's already available. I have trouble getting excited about getting more people to pay more for a product that's already available. Isn't this just a zero sum game?
It is, but it's worth noting two important aspects here:
1. Unlike most of the audience of Hackernews, most of the people to whom you pitch a product don't know what a zero-sum game is, and learning about it is well beyond their abstract reasoning abilities.
2. Even if they knew, they would simply continue to unconsciously hope they'll end up with one of the positive terms.
It is, but it's worth noting two important aspects here:
1. Unlike most of the audience of Hackernews, most of the people to whom you pitch a product don't know what a zero-sum game is, and learning about it is well beyond their abstract reasoning abilities.
2. Even if they knew, they would simply continue to unconsciously hope they'll end up with one of the positive terms.