Vegetarian here, former meat eater. When I eat fake meats it's not because I want to pretend I'm eating meat, but because I like the taste or texture. I like to fry tofu in a frying pan and simmer it with kung pow sauce - that doesn't mean I wish it were chicken.
Products are labeled "mock chicken" or "veggie beef" to help in recipe substitution, too. It's a code that this form of processed veggie protein is suitable for recipes that call for ground beef, or taco meat, etc.
PS - when I first converted I loved Boca burgers because they tasted just like McDonalds burgers. Now I hat them... because they taste just like McDonalds burgers.
Products are labeled "mock chicken" or "veggie beef" to help in recipe substitution, too. It's a code that this form of processed veggie protein is suitable for recipes that call for ground beef, or taco meat, etc.
PS - when I first converted I loved Boca burgers because they tasted just like McDonalds burgers. Now I hat them... because they taste just like McDonalds burgers.