Yes, of course there are successful companies that don't follow the rules. However, according to the study, the most successful companies DO follow the rules.
Of course, success depends on how you define it.
For example, if you invested $1 in Walmart stock five years ago, and $1 in Family Dollar, guess which investment would give you greater return?
The company that doesn't compete on price. They win. By a lot.
Isn't it odd that in the discount retail market, the company that doesn't compete on price gives investors a better return?
Very odd indeed.
Read the article, in goes into more detail addressing what you brought up.
Of course, success depends on how you define it.
For example, if you invested $1 in Walmart stock five years ago, and $1 in Family Dollar, guess which investment would give you greater return?
The company that doesn't compete on price. They win. By a lot.
Isn't it odd that in the discount retail market, the company that doesn't compete on price gives investors a better return?
Very odd indeed.
Read the article, in goes into more detail addressing what you brought up.