In particular, large enterprises buy a lot of computers CTO (custom to order). CTO is not preconfigured.
Also note that this NPD report is for the commercial channel only. If a school bought Chromebooks for every student, then that gets counted. If a business decided to use Google Apps for corporate groupware, and bought Chromebooks as a bundle, that's also counted.
But all the discussion above about how great Chromebooks are for girlfriends and grandmas? That's not what this NPD report is about.
NPD tabulates retail sales separately from commercial sales. The latest public figures from NPD give a 3.3% share for Chromebooks in the retail channel during back-to-school season (July, August, and the first week of September).
> Also, other big news is that Mac sales(not sure if absolute or as a percentage) seem to be dropping.
I would say that the 8.5% increase in Windows desktop sales is bigger news. Especially since it contradicts the dominant narrative of the impending death of Windows.
As for declines in Mac sales, Macs are practically nonexistent in the business world, except for its majority share in the media industry. Remember the backlash over Final Cut Pro and the delays to the Mac Pro? That would not have been good for Mac sales to the media industry. But now the Mac Pro is out, so Mac numbers should go back up next year.
Also note that this NPD report is for the commercial channel only. If a school bought Chromebooks for every student, then that gets counted. If a business decided to use Google Apps for corporate groupware, and bought Chromebooks as a bundle, that's also counted.
But all the discussion above about how great Chromebooks are for girlfriends and grandmas? That's not what this NPD report is about.
NPD tabulates retail sales separately from commercial sales. The latest public figures from NPD give a 3.3% share for Chromebooks in the retail channel during back-to-school season (July, August, and the first week of September).
> Also, other big news is that Mac sales(not sure if absolute or as a percentage) seem to be dropping.
I would say that the 8.5% increase in Windows desktop sales is bigger news. Especially since it contradicts the dominant narrative of the impending death of Windows.
As for declines in Mac sales, Macs are practically nonexistent in the business world, except for its majority share in the media industry. Remember the backlash over Final Cut Pro and the delays to the Mac Pro? That would not have been good for Mac sales to the media industry. But now the Mac Pro is out, so Mac numbers should go back up next year.