The blog places its argument on the basis that data plan cost is going to be high. Would this be the case in the future? What if data plan costs are that negligible that it does not matter?
Secondly, compare this to TV networks, consumers watch TV and pay for them too, a part of the cost is subsidized by advertisers who are willing to pay the network to reach the audience. The consumers are in that network only because of the content, remove the content providers or reduce the quality of the content then the consumer vanishes. An empty network is worth nothing.
Would telcos, not harm themselves and their whole data plan business by attempting to charge the content providers (Google et al) and would the content providers 'advertising model' margins justify paying out to the telcos just to get through their infrastructure?
Secondly, compare this to TV networks, consumers watch TV and pay for them too, a part of the cost is subsidized by advertisers who are willing to pay the network to reach the audience. The consumers are in that network only because of the content, remove the content providers or reduce the quality of the content then the consumer vanishes. An empty network is worth nothing.
Would telcos, not harm themselves and their whole data plan business by attempting to charge the content providers (Google et al) and would the content providers 'advertising model' margins justify paying out to the telcos just to get through their infrastructure?