I don't understand your comment. "Doesn't design and doesn't fab" describes every ARM licensee. Also, this chip isn't going anywhere near phones or tablets. Did you look at the specifications?
The other ARM licensees have a hook: Qualcomm integrates with its LTE base bands, Apple builds a phone around it, etc. The phone/tablet angle is important because the high volumes in those markets help justify big design teams at Qualcomm and Apple.
