> In a marketing class long ago the professor asked what % of the US beer industry was imported. The answers were all over the place, with most answers between 30 and 50%. She responded with, "It's less than 10%, and this is why you have to look at the #s rather than intuition even if you're a consumer of the product yourself."
You'd just have to take a look at what brands sell the most in the US to get an approximate answer. I'm not American so I can say for certain, but except for the yuppie preference for microbrews, most Americans stick to domestic light beers — Budweiser, Coors, Miller.
Per the essay, I'm not normal and most people don't really know the companies that make the products they consume, but estimating 50% of the US beer industry to be imported is something fairly inadequate for someone in college taking a marketing class.
Maybe the german-sounding Budweiser/Anheuser-Busch threw them off, but I'd guess most college students either drink (legally or not) or see people drinking, and could make a better estimate.
This was before the craft brew revolution. I think so many folks drank Corona, Heinekin and Molson that they assumed everyone else did. But the power drinkers (multiple pitchers a night) go with Busch, Bud and Miller High Life.
You'd just have to take a look at what brands sell the most in the US to get an approximate answer. I'm not American so I can say for certain, but except for the yuppie preference for microbrews, most Americans stick to domestic light beers — Budweiser, Coors, Miller.
Per the essay, I'm not normal and most people don't really know the companies that make the products they consume, but estimating 50% of the US beer industry to be imported is something fairly inadequate for someone in college taking a marketing class.
Maybe the german-sounding Budweiser/Anheuser-Busch threw them off, but I'd guess most college students either drink (legally or not) or see people drinking, and could make a better estimate.