There are many viable solutions that have yet to be tested & they might not resemble "paywalls."
Media outlets need to understand & appropriately segment their customers i.e. people willing to pay for specific products/services.
Regarding who might pay and how much, if content providers can tease out WTP across their viewer base, they are much more likely to build a paid model that could work.
Finally, what's that ubiquitous phrase..."And from viewers like you"? Oh that's right, NPR is kinda free - it's just that without paying viewers it would cease to exist. Strange how that works...
On a side note: The rest of the article about NPR.org was useful to see how a radio oriented news org is moving content online.
But quality, unique content is not...
There are many viable solutions that have yet to be tested & they might not resemble "paywalls."
Media outlets need to understand & appropriately segment their customers i.e. people willing to pay for specific products/services.
Regarding who might pay and how much, if content providers can tease out WTP across their viewer base, they are much more likely to build a paid model that could work.
Finally, what's that ubiquitous phrase..."And from viewers like you"? Oh that's right, NPR is kinda free - it's just that without paying viewers it would cease to exist. Strange how that works...
On a side note: The rest of the article about NPR.org was useful to see how a radio oriented news org is moving content online.