I vaguely recall Quark being in the category of things where the software cost more than the hardware. At some level it can make sense to tell the user to switch their hardware and OS (since it's the smaller portion of the cost), but you still need the customers to listen.
There's more to the pain of switching your hardware than just the material cost. As a designer, when I finally got away from Quark, it was good riddance to bad rubbish. Their entitlement problem (No, you switch your hardware, ecosystem, technology culture) went beyond their marketing acumen into their UX design.
It's easy to forget how expensive computers were in this time period. A new high end mac (or PC) could easily set you back $10,000 or more. A Mac IIfx was $8,970-10,970, monitor not included.
I vaguely recall Quark being in the category of things where the software cost more than the hardware. At some level it can make sense to tell the user to switch their hardware and OS (since it's the smaller portion of the cost), but you still need the customers to listen.