From the discussion I've seen here Soylent seems to have hit on a market for 'efficiency of prep and consumption'. I've seen a lot of people comment to the effect they don't want to think about food, they don't care to enjoy what they eat, they just want it to be a solved problem requiring no thought. Beside the health impact of single-source nutrition or the possible savings I would actually like to see if this feeling has any measurable truth to it. It 'feels' like I maybe spend time on food I could be spending on other things, but is this an opportunity to reclaim valuable time or would I just use the extra time to browse HN or some other browsing?
Does it necessarily have to be an all-or-nothing approach? I have time to cook and eat whole food on weekends. 5 days of the week I'd just like to slurp and go.
I definitely think the workweek rush propagates the idea of 'I wish I could get my food-related time back', so I imagine it could see a lot of success as a work-lunch/home-from-work dinner type product alright.
