> Here I think the logical comparison is other powdered foods (slim fast, protein shakes, weight gainers, etc) or grocery shopping.
Then, let me repeat myself: I spend $10/day on lunch based on grocery shopping. Easily.
There are certainly many parts of the world where $10/day for Soylent would not be competitive at all. And it certainly would be less competitive for people who value their time low enough to spend time keeping the cost down (I could probably cut 1/3 of my lunch bill by going to the cheaper grocery store 5-10 minutes away rather than the one downstairs from the office; and I could cut quite a bit off the bill by spending time finding the cheapest lunch meat, and the cheapest bread etc., but I won't).
But the point remains, that while $10/day may sound expensive, in many locations it is not, and even less so when comparing with "shopping as quickly as possible" vs. bargain hunting.
Then, let me repeat myself: I spend $10/day on lunch based on grocery shopping. Easily.
There are certainly many parts of the world where $10/day for Soylent would not be competitive at all. And it certainly would be less competitive for people who value their time low enough to spend time keeping the cost down (I could probably cut 1/3 of my lunch bill by going to the cheaper grocery store 5-10 minutes away rather than the one downstairs from the office; and I could cut quite a bit off the bill by spending time finding the cheapest lunch meat, and the cheapest bread etc., but I won't).
But the point remains, that while $10/day may sound expensive, in many locations it is not, and even less so when comparing with "shopping as quickly as possible" vs. bargain hunting.