- short link that is easier to share/doesn't break in the process (when you send it via email, need to copy-paste on your mobile or just want a cleaner FB message
- tracking that will give the poster insight on the number of clicks and other performance indicators of the message
No one in their right mind would use 302 redirect, because you then loose things like Twitter share counts, or card implementation.
There is an odd case of someone using the shortener for marketing purposes (I do it for my product), but it usually will be a by-product of something deeper that offers value to the user. And, as many of those services are free (as your referred Pocket), it's a small price to pay for an otherwise great product IMO.
- short link that is easier to share/doesn't break in the process (when you send it via email, need to copy-paste on your mobile or just want a cleaner FB message
- tracking that will give the poster insight on the number of clicks and other performance indicators of the message
No one in their right mind would use 302 redirect, because you then loose things like Twitter share counts, or card implementation.
There is an odd case of someone using the shortener for marketing purposes (I do it for my product), but it usually will be a by-product of something deeper that offers value to the user. And, as many of those services are free (as your referred Pocket), it's a small price to pay for an otherwise great product IMO.