No answer to my question but you ask your own? IMO you're wilfully avoiding the point about the appropriateness of sexualised imagery in general, but nonetheless I'll answer your question: from the original source.
"Gather with us as we celebrate the launch of our charity initiative with Urban Alliance, the only year long employment program for under resourced high school seniors in Chicago." Excuse any transcription error.
Your question seems incredibly irrelevant. Yes, putting partying people on a party invite seems like the most natural thing to do. The women are clothed, so I'm not sure why you think a shirtless guy is equivalent. But more to the point, I think putting sexy guys having fun on a party invite would make exactly as much sense as this one. But it would have the disadvantage of not showing women that they can show up and have a good time too.
http://bluesky.chicagotribune.com/chi-techweek-chicago-contr...
"Gather with us as we celebrate the launch of our charity initiative with Urban Alliance, the only year long employment program for under resourced high school seniors in Chicago." Excuse any transcription error.